BVA France elected Market Research company of the Year and awarded in 3 categories

Trophées Etudes & Innovations 2023

The Each year, the Trophées Études & Innovations – awards in France the most innovative initiatives in the insights market serving brands. The 7th edition of the Trophées took place on June 7, 2023, and once again recognized BVA as the most innovative research institute, with 4 new awards to add to the 16 Etudes & Innovation prizes awarded since 2018 to the company.

BVA reaffirms its leadership in innovation and R&D in the research, insights and data market

50 entries were submitted this year to a jury of professionals from a wide range of backgrounds, whose task was to define the most innovative projects in 8 categories.

BVA teams and solutions were honored in 3 categories:

  1. Two Gold Trophies were awarded to the “Greenhouse Gas Simulator” project developed by BVA’s Transport Tourism & Mobility teams for the Comité Régional du Tourisme de Nouvelle Aquitaine, in partnership with ADEME. This innovative tool enables tourism professionals to refine their knowledge and build a more virtuous development policy, drawing on BVA’s expertise in mobility and data modeling. The project won awards in two categories: “Brand Purpose, Brand Equity & CSR” and “Data & Market Intelligence”.
  2. A Silver Trophy …in the “Consumer Satisfaction: Customer Journey & Experience” category for the “MindxSet” solution. This diagnostic, steering and decision-making tool provides directly actionable and operational insight into employees’ customer culture, with a view to optimizing the customer experience.

These distinctions are extremely important and rewarding for our teams on the part of the market. They reward the commitment of our teams and our ability to innovate in order to deliver actionable insights and ever more effective solutions for our customers. We mustn’t forget that innovation is first and foremost a process aimed at meeting customer needs. These awards also give meaning to what we do as a purpose-driven company. The greenhouse gas simulator project for the CRT of the Nouvelle Aquitaine region – which won two awards – is just one example of how our business can contribute to the positive transformation of society.

Stéphane MARCEL, Chief Growth Officer The BVA Family