Exploring Global Mental Health: Alligator Digital's Pro Bono Survey at the Third Summit of First Ladies and Gentlemen

Our world today is going through many crash tests that determine the future of humanity – recovery after the pandemic, the war in Ukraine, natural disasters (earthquakes in Türkiye and Syria) and rapid climate changes. These challenges make our resilience hardened and a true friendship – stronger than ever. At the same time, such intense crises have shown humanity another invisible fragility that needs protection — our mental health.
Mental health is an integral part of human well-being; therefore, developing human capital worldwide is only possible with due attention to this area.

Held on September 6, the Third Summit of First Ladies and Gentlemen focused on the most pressing issues we can address to create a better future tomorrow together : “Mental Health: Resilience and Vulnerability of the Future”. The Summit served as a platform for the exchange of valuable thoughts, ideas, and experiences, and served as a catalyst for a deeper understanding of the importance of mental health.

International Survey on Mental Health

To fuel the discussions in panel 1 on the theme of “mental health: resilience and fragility of the future”, Alligator Digital, a brand of The BVA Family, conducted an extensive sociological study delving into mental health and global attitudes toward it.

This comprehensive survey spanned 11 countries with 11,000 interviews across different regions of the world, reflecting diverse cultures, languages, and traditions. The participating countries included Argentina, Brazil, Croatia, Germany, Israel, Japan, Poland, the United Kingdom, the United States, Turkey, and Ukraine. Importantly, among these nations, some are currently facing conflict or have recently experienced it, while others have dealt with significant conflicts in their history.

The most intriguing and insightful findings from this international survey were unveiled by Stephen FRY during the Third Summit of First Ladies and Gentlemen.

This monumental study was conducted as part of the All-Ukrainian Mental Health Program, “How Are You?”—an initiative spearheaded by the First Lady of Ukraine, Olena Zelenska, and supported by the World Health Organization. Additionally, the research received expert backing from the Coordination Centre for Mental Health under the Cabinet of Ministers of Ukraine, BRAND UKRAINE, and the “Barrier-Free” NGO.

The BVA BDRC group is proud to have worked with Brand Ukraine on this critical research, which has served to underline that mental health is one of the biggest challenges facing the world today and set to become more of a challenge in the longer term.

Matt COSTIN, CEO, BVA BDRC