The BVA Family strengthens its mission committee with the arrival of matthieu witvoet

The BVA Family, the first group in the market research and consulting sector to become a Purpose-Driven Company (“Entreprise à mission”) in France as of January 1, 2022, announces the arrival of Matthieu Witvoet to its Mission Committee. As an eco-adventurer and entrepreneur committed to ecological and social transition, Matthieu Witvoet will bring his expertise in sustainable development and social impact to help the group strengthen its position as a purpose-driven company.

Eco-adventurer and entrepreneur committed to ecological and social transition, Matthieu will bring his expertise to The BVA Family

At the young age of 27, Matthieu Witvoet is an environmental activist, social entrepreneur, and seasoned eco-adventurer. To raise awareness among the public and organizations about the environmental challenges ahead and highlight solutions to address them, Matthieu has already circumnavigated the globe by bicycle in 2017, exploring local solutions to plastic waste, swum across the Strait of Gibraltar (in October 2019), the Seine River (in May 2021), and Lake Titicaca alongside Théo Curin and Malia Metella (in November 2021). More recently, he swam from Marseille to Barcelona to raise awareness about cigarette butt pollution. His knowledge of practical solutions to plastic waste has led him to deliver over a hundred conferences (at the European Commission, Étoiles du Sport, TEDx, etc.). He also led the Circul’R Club in partnership with the Ministry of Ecological Transition: a community of 40 major corporations, 40 startups, and 10 institutions focused on the circular economy.

By joining The BVA Family’s mission committee, Matthieu Witvoet will work closely with the group’s other 12 employee members to oversee the implementation of the company’s mission, which can be summarized as follows:

The BVA Family informs the decisions of people and organizations; deciphers the world and supports clients to build effective solutions, contributing to a positive future.

As a purpose-driven company, The BVA Family and its employees have a crucial role to play in the transition to a more sustainable and equitable economy. It is a source of pride for me to contribute to the group’s ambition to have a positive impact on environmental and societal challenges

Matthieu Witvoet, environmental activist & social entrepreneur

We are delighted to welcome Matthieu Witvoet to our Mission Committee. His expertise in sustainable development and social impact will be invaluable in helping us challenge our actions, ensure that all activities are aligned with our mission, and strengthen our commitment to making a positive impact on society and the environment. We are confident that Matthieu will contribute significantly to our ambition to be an exemplary purpose-driven company.

Eric SINGLER, Managing Director, The BVA Family