The BVA Family and Ipsos have parallel histories as two long-established players in the insights, data intelligence and consulting markets, created in the 1970s, becoming international and independent, and nurtured by the same culture: 

• Entrepreneurial: sustained organic growth driven by an innovation culture and external growth through acquisition. 

• Client-focused: a constant commitment to delivering the exceptional services, based on very high standards of insight, data quality and ethics. 

• People-centric: a vision that combines human expertise and rich know-how. 

In the coming weeks, we will explore the opportunity for a merger, aiming to: 

• Strengthen and accelerate our international development by leveraging an expanded network and increased innovation capabilities, especially in AI. 

• Develop new state of the art technological and data analytics solutions through the complementary expertise of the two entities and their respective partners. 

• Broaden the scope of our offerings and solutions to a wider audience. 

• Infuse behavioral sciences on a larger-scale. 

The completion of this transaction is subject to the usual regulatory consultations and authorizations, in particular the completion of the procedures for informing and consulting the employee representative bodies in France, as well as obtaining the necessary competition authority approvals.