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Global leader in insights, data, consulting, fueled by behavioral science.

From ambition to action

As an international leader in Insights, Data and Consulting, we help organizations and public decision-makers UNDERSTAND the individual, TRANSFORM data into action, and IMPLEMENT change.

Our expertise

The Behavioral Advantage

As pioneers in the application of behavioral science, our understanding of human behavior allows our clients to undertake winning transformations.

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Building a positive future

The BVA Family is the first market research and consulting group to become a Purpose-Driven Company.

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The BVA Family and Ipsos have entered into exclusive negotiations

Today Ipsos and The BVA Family announced that they have entered exclusive discussions about a potential merger.

31/03/25

min

Event

[Webinar] AI4CCAM | How Europeans perceive automated vehicles 🚗

Discover how Europeans perceive automated vehicles. Join The BVA Family & AI4CCAM webinar on April, 8th 2025

21/03/25

min

Event

Webinar | Overcome common challenges in brand measurement 🎯

Let’s explore during an exclusive webinar how to link CX to brand performance and transform brand insights into actionable strategies. We'll offer innovative solutions for effectively understanding and managing brand image.

17/12/24

min

Event, Post

#HAC2024 Joe Pine – The Next Frontier: How the Experience Economy and AI are shaping the future of customer engagement

At The Human Advantage Conference 2024 (#HAC2024), Joe Pine, co-author of The Experience Economy, captivated the audience with his insights into how the experience economy is shaping the future of businesses. To stay competitive, companies must shift from a service-centered approach to creating memorable and personalized experiences.

10/12/24

min

Event, Post

#HAC2024 – Back to the roundtable discussion “Effective communication strategies for the digital age”

Discover top strategies for simplifying messages, adapting to diverse audiences, and integrating digital and physical channels for better communication in the fast-paced digital world." #HAC2024

02/12/24

min

Event, Post

#HAC2024 – Back to the roundtable discussion “The Role of Behavioral Science in HR Excellence”

Discover the contribution of behavioral sciences in excellent HR management with renowned experts present at the 2024 edition of The Human Advantage Conference.

29/11/24

min

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Share Our Passion for Behavioral Sciences

As part of its corporate mission “Enlighten and support the decisions of organizations and citizens by deciphering the world […]”, The BVA Family organizes an annual conference dedicated to behavioral sciences.

Free and open to all, it allows everyone to explore the captivating world of behavioral sciences through inspiring keynotes and illuminating case studies.

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The Behavioral Advantage

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