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The BVA Family and Ipsos have entered into exclusive negotiations

Today Ipsos and The BVA Family announced that they have entered exclusive discussions about a potential merger....

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[Webinar] AI4CCAM | How Europeans perceive automated vehicles 🚗

Discover how Europeans perceive automated vehicles. Join The BVA Family & AI4CCAM webinar on April, 8th 2025...

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Webinar | Overcome common challenges in brand measurement 🎯

Let’s explore during an exclusive webinar how to link CX to brand performance and transform brand insights into actionable strategies. We'll offer innovative solutions for effectively understanding and managing brand image....

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#HAC2024 Joe Pine – The Next Frontier: How the Experience Economy and AI are shaping the future of customer engagement

At The Human Advantage Conference 2024 (#HAC2024), Joe Pine, co-author of The Experience Economy, captivated the audience with his insights into how the experience economy is shaping the future of businesses. To stay competitive, companies must shift from a service-centered approach to creating memorable and personalized experiences....

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#HAC2024 – Back to the roundtable discussion “Effective communication strategies for the digital age”

Discover top strategies for simplifying messages, adapting to diverse audiences, and integrating digital and physical channels for better communication in the fast-paced digital world." #HAC2024...

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#HAC2024 – Back to the roundtable discussion “The Role of Behavioral Science in HR Excellence”

Discover the contribution of behavioral sciences in excellent HR management with renowned experts present at the 2024 edition of The Human Advantage Conference....

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#HAC2024 Insights from Kim Scott – How Radical Candor and Respect are Transforming Leadership

Discover how can organizations drive employee engagement and manage change effectively with Kim Scott author of "Radical Candor" and "Radical Respect", who was the keynote speaker for a session on employee engagement and change management....

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#HAC2024 – Recap of the “Healthcare” Session | From theory to practice: How Behavioral Science is transforming Healthcare

Explore how behavioral science is transforming healthcare, based on insights from the Healthcare session at #HAC2024, featuring Ismaël Emelien from Zoï and industry experts. Learn how to integrate these principles to enhance patient engagement and shape public health policies....

BVA Xsight, BVA BDRC, and BVA Doxa Launch BrandXP: A groundbreaking solution to elevate brand performance

Explore BrandXP, a cutting-edge solution launched by BVA Xsight, BVA BDRC and BVA Doxa. Measure and enhance your brand’s health with AI and Behavioural Science-based insights....

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#HAC2024 Insights – Elaine Rodrigo (RECKITT) | From Emotion to Action: transforming Decision-Making through AI

Discover how Elaine Rodrigo, Chief Insights & Analytics Officer at Reckitt, explores the intersection of AI and human behavior at HAC2024. Learn about the importance of contextual data, hyper-personalization, and ethical AI use in optimizing decision-making and fostering sustainability....
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