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Who we are

The BVA Family is a global leader in insights, data and consulting.

For over 50 years, our team has been committed to helping our clients transform their businesses and achieve sustainable growth in an ever-changing world. With a unique approach that is fuelled by behavioral science, our 1000+ people offer our clients a « Behavioral Advantage » to bridge the gap between ambition to action .

The group covers three core areas:

INSIGHTS

DATA

CONSULTING

TRANSFORMING UNCERTAINTY INTO AN “ADVANTAGE”:
STRATEGIES FOR SUCCESS IN A CONSTANTLY CHANGING WORLD

Towards a new normality: uncertainty.

In our constantly evolving world marked by multiple crises, uncertainty and instability have become the norm.

While this new world, accelerated by technological progress, has promised infinite freedom of choice, expression, and action, the reality can often be more deceptive. Paralyzed by information overload and the constant flow of data, isolated behind their screens, individuals must deal with a growing sense of losing their bearings and meaning.

The rapid succession of crises (economic, political, social, environmental, health-related, inflationary, etc.) also makes anticipation challenging. At the individual level, this creates a feeling of urgency that is completely incompatible with long-term planning. The contradictory demands of instant gratification and future benefits are constantly increasing, reflecting the tension between individual and collective interests.

Despite the abundance of data on human behavior and opinion, individuals have paradoxically become more elusive for decision-makers and organizations.

Moving from ambition to action with the Behavioral Advantage.

Deciphering this ambiguous universe, harnessing the immense potential of data, and transforming the world is possible.

Individuals have not suddenly become more irrational overnight. Human decisions continue to be based on a mix of instinct and reasoning – the key is to understand the biases and limitations and use this knowledge to make the right decisions.

This is The BVA Family’s mission: we help organizations regain control through a unique combination of expertise in social, behavioral, and data science.

We combine the best of human and artificial intelligence along with the latest analytical techniques, to move from ambition to action.

We leverage our« Behavioral Advantage » to help our clients, including companies, NGOs and public institutions, in gaining a deeper understanding of the world, its people and their emotions, as well as the key factors driving change. Through this collaborative approach, we builda positive future together.

At BVA, we combine data science, human science, and behavioral economics to share a deep understanding of consumers, citizens, patients, employees and implement behavioral change strategies.

We work on local and global transformation projects from our offices in London, Milan, Paris, Washington, Sydney, Singapore.

BVA BDRC blends insight, deep sector expertise, data science and behavioral science to drive growth for its clients.

The agency is headquartered in London and operates in 90+ markets, with offices including Sydney, Singapore and Washington DC. Sector specialisms include banking, insurance, retail, media, leisure, culture, hospitality, automotive and transportation.

For over 70 years, BVA Doxa has been among the leaders in market research in Italy, providing innovative and reliable solutions to private companies and institutions.

With its scientific expertise and rigor, BVA Doxa constantly adapts to an evolving market to provide effective decision support to its national and international clients. The company operates across a wide range of sectors, from finance to media to pharmaceuticals.

BVA Data Factory is a French company of the BVA Family group dedicated to data expertise.

Informed by behavioral sciences insights, BVA Data Factory combines sector-specific expertise with data intelligence to maximize the potential of data and provide new perspectives for analysis and action.

By combining diverse types of data and information, BVA Data Factory assists its clients in understanding and anticipating trends, consumer behavior, market changes, and better identifying emerging opportunities.

A global consultancy and pioneer in applying behavioral science and sectoral expertise, BVA Nudge Consulting helps organizations drive successful behavioral change, build enduring capabilities, and deliver measurable results.

BVA Nudge Consulting has established itself as a world leader in supporting companies, governments, and NGOs in changing behavior through behavioral economics.

BVA People Consulting is dedicated to management and workplace issues.

Through customized research, consulting services and tools, they provide business leaders and stakeholders in employment and training with the ability to understand, make decisions, and take action in response to challenges related to their employees and the changing nature of work.

Working in over 50 countries, PRS IN VIVO has long been the gold standard of packaging design testing, NPD and shopper insights.

Its Behavior First approach helps companies understand, predict, and guide consumer choices and optimize brand growth for the world’s largest CPGs/FMCGs. By breaking old habit loops and creating new ones, PRS IN VIVO gives its clients the greatest chance of being purchased. And repurchased.

A responsible and sustainable model

At The BVA Family, we believe that being a responsible company means not only providing quality support to our clients but also having a positive impact on society.

This commitment is reflected in the change of status of our companies in France, the birthplace of the group, which became Purpose-Driven Companies in 2022 (Entreprise à Mission). As a result, The BVA Family is the first group in the market research and consulting sector to adopt a purpose-driven approach.

The BVA Family, a purpose-driven company

CSR Commitments

The governance of The BVA Family brings together the leaders of each of our brands and the Business Partners who work alongside them to promote the group’s success.

Learn more

The story of The BVA Family is first and foremost a story of entrepreneurs. …

People who are passionate about their profession, driven by the desire to invent new ways to empower their clients.

Over the course of half a century, entrepreneurs from the BVA Family in Europe, North America, Asia and beyond have built a powerful international group with a unique value proposition in the market.

Learn more about our history

The BVA Family is an international group with offices in 11 countries on5 continents.

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