Who we are

The BVA Family is a global leader in insights, data and consulting.

For over 50 years, our team has been committed to helping our clients transform their businesses and achieve sustainable growth in an ever-changing world. With a unique approach that is fuelled by behavioral science, our 1000+ people offer our clients a « Behavioral Advantage » to bridge the gap between ambition to action .

The group covers three core areas:

INSIGHTS

DATA

CONSULTING

TRANSFORMING UNCERTAINTY INTO AN “ADVANTAGE”:
STRATEGIES FOR SUCCESS IN A CONSTANTLY CHANGING WORLD

Towards a new normality: uncertainty.

In our constantly evolving world marked by multiple crises, uncertainty and instability have become the norm.

While this new world, accelerated by technological progress, has promised infinite freedom of choice, expression, and action, the reality can often be more deceptive. Paralyzed by information overload and the constant flow of data, isolated behind their screens, individuals must deal with a growing sense of losing their bearings and meaning.

The rapid succession of crises (economic, political, social, environmental, health-related, inflationary, etc.) also makes anticipation challenging. At the individual level, this creates a feeling of urgency that is completely incompatible with long-term planning. The contradictory demands of instant gratification and future benefits are constantly increasing, reflecting the tension between individual and collective interests.

Despite the abundance of data on human behavior and opinion, individuals have paradoxically become more elusive for decision-makers and organizations.

Moving from ambition to action with the Behavioral Advantage.

Deciphering this ambiguous universe, harnessing the immense potential of data, and transforming the world is possible.

Individuals have not suddenly become more irrational overnight. Human decisions continue to be based on a mix of instinct and reasoning – the key is to understand the biases and limitations and use this knowledge to make the right decisions.

This is The BVA Family’s mission: we help organizations regain control through a unique combination of expertise in social, behavioral, and data science.

We combine the best of human and artificial intelligence along with the latest analytical techniques, to move from ambition to action.

We leverage our« Behavioral Advantage » to help our clients, including companies, NGOs and public institutions, in gaining a deeper understanding of the world, its people and their emotions, as well as the key factors driving change. Through this collaborative approach, we builda positive future together.

BVA Xsight, is a pioneer in market research and consulting. 

With their sector-specific expertise and skills, its 400 experts decode individuals across all their experiences. They provide in-depth and actionable insights, enhancing decision-making and organizational performance. 

BVA Xsight operates both in France and internationally, partnering public and private organizations. Recognized with multiple awards for its innovation capabilities, BVA Xsight stands out for its teams’ commitment and passion for the profession.

BVA BDRC blends insight, deep sector expertise, data science and behavioral science to drive growth for its clients.

The agency is headquartered in London and operates in 90+ markets, with offices including Sydney, Singapore and Washington DC. Sector specialisms include banking, insurance, retail, media, leisure, culture, hospitality, automotive and transportation.

BVA Doxa is the first market research company founded in Italy (originally named Doxa) and has always been synonymous with quality and reliability. Part of The BVA Family since 2019, BVA Doxa adopted the status of Società Benefit in 2022.

BVA Doxa is composed of 9 business units: Institutions, Finance, Utilities, Telco, Retail, FMCG, Media & Digital, Mobility, Tech & Durables. In addition to these, there is the Doxa Pharma division, specialized in research in the pharmaceutical and health sectors in general.

Over the years, BVA Doxa has built  a broad portfolio of solutions, unique proprietary studies, techniques, and analysis tools to address the continuous and diverse needs expressed by clients, constantly investing in innovation.

frise-data-v2

BVA Data Factory is a French company of the BVA Family group dedicated to data expertise.

Informed by behavioral sciences insights, BVA Data Factory combines sector-specific expertise with data intelligence to maximize the potential of data and provide new perspectives for analysis and action.

By combining diverse types of data and information, BVA Data Factory assists its clients in understanding and anticipating trends, consumer behavior, market changes, and better identifying emerging opportunities.

BVA Nudge Consulting is a global consultancy established in 2013, pioneering in the application of Behavioral Science across three core areas:

Be Healthy:  deploying global expertise to address diverse health challenges, fostering positive behaviors for better health.

Be Happy: providing practical solutions to help clients, customers and colleagues lead more fulfilling and satisfying lives.

Be Green: guiding individuals and organizations to adopt sustainable behaviors for a greener world.

As innovators, they design powerful interventions, coach leaders, and build internal capabilities.

BVA People Consulting is dedicated to management and workplace issues.

Through customized research, consulting services and tools, they provide business leaders and stakeholders in employment and training with the ability to understand, make decisions, and take action in response to challenges related to their employees and the changing nature of work.

Working in over 50 countries, PRS IN VIVO has long been the gold standard of packaging design testing, NPD and shopper insights.

Its Behavior First approach helps companies understand, predict, and guide consumer choices and optimize brand growth for the world’s largest CPGs/FMCGs. By breaking old habit loops and creating new ones, PRS IN VIVO gives its clients the greatest chance of being purchased. And repurchased.

A responsible and sustainable model

At The BVA Family, we believe that being a responsible company means not only providing quality support to our clients but also having a positive impact on society.

This commitment is reflected in the change of status of our companies in France, the birthplace of the group, which became Purpose-Driven Companies in 2022 (Entreprise à Mission). As a result, The BVA Family is the first group in the market research and consulting sector to adopt a purpose-driven approach.

The governance of The BVA Family brings together the leaders of each of our brands and the Business Partners who work alongside them to promote the group’s success.

The story of The BVA Family is first and foremost a story of entrepreneurs.

People who are passionate about their profession, driven by the desire to invent new ways to empower their clients.

Over the course of half a century, entrepreneurs from the BVA Family in Europe, North America, Asia and beyond have built a powerful international group with a unique value proposition in the market.

The BVA Family is an international group with offices in 11 countries on5 continents.

Paris

BVA France
BVA Nudge Consulting
BVA People Consulting
PRS IN VIVO
The BVA Family

123 Boulevard de Grenelle,
75015 Paris
FRANCE

1 of 15

Toulouse

BVA France
BVA Data Factory
PRS IN VIVO
The BVA Family

75 rue Saint Jean
BP 53110
31131 Balma Cedex
FRANCE

2 of 15

Lyon

BVA France
The BVA Family

10 rue des Emeraudes
69006 Lyon
FRANCE

3 of 15

London

BVA Bdrc
BVA Nudge Consulting

12-20 Baron St,
London N1 9LL,
UNITED KINGDOM

PRS IN VIVO
Room 1.04 Eastside,
Kings Cross Station,
N1C 4AX,
UNITED KINGDOM

4 of 15

Milano

BVA DOXA
via Bartolomeo Panizza 7
Cap 20144

PRS IN VIVO
1 Via Vitruvio,
20124 MILANO

5 of 15

Shanghai

PRS IN VIVO
Room 762, 7 / F, Jiadi Center,
968 Beijing West Road,
Jing an District,
Shanghai, 200041
CHINA

6 of 15

Singapore

BVA Bdrc
BVA Nudge Consulting
PRS IN VIVO
 
WeWork Beach Centre,
Room 03-104,
15 Beach Rd #02-01,
SINGAPORE 189677

7 of 15

Sydney

BVA Bdrc
PRS IN VIVO
Level 24,
300 Barangaroo Avenue,
Sydney
AUSTRALIA

8 of 15

New York City

PRS IN VIVO
33 West 46th Street,
Suite 800 NY,
NY 10036,
UNITED STATES

9 of 15

Washington

BVA Bdrc Americas
4960 Butterworth Place NW,
Washington DC 20016,
UNITED STATES

10 of 15

Santiago

BVA Nudge Consulting
Rio Arno 2210 – Vitacura – Santiago
CHILE

11 of 15

Le Cap

BVA Bdrc Africa
Studio C14, Mainstream Centre,
Princess Street / Main Road,
Hout Bay, 7806,
Western Cape
SOUTH AFRICA

12 of 15

Hamburg

PRS IN VIVO
Spitaler Str. 32,
D-20095 Hamburg
GERMANY

13 of 15

Geneva

PRS IN VIVO
Avenue des Morgines 12,
1213 Petit-Lancy,
Geneva,
SWITZERLAND

14 of 15

Rome

BVA Doxa
Palazzo Marignoli
Piazza San Silvestro 8
ITALIA

15 of 15